My lecture on Photogenic Tourism places a strong emphasis on the profound significance of aesthetics in shaping modern travel experiences. It delves deep into how travelers actively seek out visually captivating destinations and moments, highlighting the intrinsic value placed on beauty and the sensory allure of photogenic experiences. This exploration underscores the evolving nature of tourism, where aesthetics play a central role in shaping travelers' perceptions, emotions, and memories of their journeys.